My career began in Corporate America, where I spent 23 years developing expertise in marketing, merchandising, and business strategy. As a Buyer and Category Manager, I was responsible for selecting national brands such as Revlon, Maybelline, Procter & Gamble, and Johnson & Johnson, while also building advertising campaigns that supported more than 2,300 retail stores nationwide.

That experience gave me a deep understanding of how businesses grow - from product positioning and marketing strategy to customer engagement and sales performance.

Eventually, I felt called to bring that knowledge directly to entrepreneurs.

Over the past 20 years, I’ve built my own business helping leaders and business owners strengthen their marketing presence, simplify their systems, and grow in ways that are both sustainable and fulfilling.